Marketing Applications of Internet Marketing Essay

Internet-based media offer a range of opportunities for marketing products and renovations across the purchase cycle. Organizations groundwork use online communications such as their websites, third-party websites and email marketing as mean of An advertising medium. For example, BP plc and its subsidiary companies, such as Castrol Limited, uses large-format display or interactive ads on media sites to create awareness of brands and products such as furnishs and lubricants. A direct-response medium. For example, easyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to at one time visit the easyJet site by clicking done to it. Similarly the easyJet electronic mail newsletter send to customers can encourage them to click through to a web site to picture sales. A platform for sales transactions.For example, easyJet sells flights online to both consumers and line of credit travellers. A lead-generation method. For example, when BP offers content to business car managers about selecting the best fuel for fraternity cars in order to line interest from a car take place manager. A distribution channel. For example, for distributing digital products. This is very much specific to companies with digital products to sell such as online music resellers such as Napster (www.napster.com) and Apple iTunes (www.itunes.com) or publishers of written or video content.A customer service mechanism. For example, customers serve themselves on easyJet.com by reviewing oft asked questions. A relationship-building medium where a company can interact with its customers to better ascertain their needfully and offer them relevant products and offers. For example, easyJet uses its e-mail newsletter and tailored alerts about excess deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls.